Branding

A Woman’s Guide to Owning, Branding, and Launching Her Legacy

Why Her Legacy?

Capitalize on Women’s Full Potential

Women represent over half the population, yet, they occupy less than 6% of senior executive positions and less than 20% of managerial positions. Consequently, women are unable to participate fully in decisions that shape their lives and the lives of future generations. This means that communities and countries worldwide are unable to capitalize on the full potential of over half their societies.

Women Make a Difference

The term Legacy typically refers to physical or monetary assets. Her Legacy defines it as the positive contribution women make to society, particularly when the contribution enables members of society to operate at maximum potential. This creative contribution and perspective of women is needed more than ever to solve problems both locally and globally. History has shown that the actions of just one woman can have an enormous ripple effect on the lives of hundreds perhaps millions of people.

Tell Her Story

Regardless of stage or age, women need their voices heard. Research shows that most women will experience multiple careers during her lifetime. However, without deliberate intent, legacy goals can quickly get lost in the shuffle, dissipate over time, or even disappear all together. Her Legacy focuses on establishing a legacy brand that responds to two most important essential questions: What will my legacy be? And, How will my legacy stand out above the crowd? Her Legacy will guide you through a process to craft the journey, chart the roadmap, and connect you to the social networks you need to secure your legacy future.

Whether you are a woman business owner, entrepreneur, employee, student, volunteer, or retired—organizing your life-work and keeping yourself relevant and current is essential for all women who want to make a difference and live an extraordinary life doing what you love.

HerLegacyBranding.com

There are Over Seven Billion People in the World.

How Will Your Legacy Stand Out?

This three-part process program is designed for the progressive woman who seeks to make a BIG difference while living her dream and leaving a positive mark on the world. The complete Her Legacy Personal Branding program is comprised of three integrated connecting modules:

Own You Legacy
Brand Your Legacy
Launch Your Legacy

Program Module Description

Own Your Legacy

Over your lifetime, you will spend time and attention on seven key areas: faith, relationships, livelihood, education, contribution, fitness and leisure. How you apply your time and attention in each of these areas influences the quality of your legacy and the difference you make. Own Your Legacy is the first step towards distinguishing the vision and voice of your legacy that will reach far above the crowd. It provides a way to claim both your uniqueness, what makes you special, and the niche market that is most suited for you and your legacy.

Brand Your Legacy

Securing your Legacy Brand is the second step toward achieving the visibility you need to be heard above the crowd. Your birth certificate celebrated the creation of your first personal brand and continues to serve as your mark of distinction. Without establishing and managing your Legacy Brand and “saying” who you are, you are at the mercy of letting someone else convey whatever “brand” they want for you. In today’s environment, every woman should establish and maintain her personal brand.

Launch Your Legacy

Launch Your Legacy is all about getting your ideas and your Legacy Plan out so that you can reach your audience; become a known and trusted expert; present a clear, consistent, and constant message; and stay ever-present in the minds of your target audience.

The good news is that with the advent of social media technology, branding yourself, your business and your talent is more accessible than ever. Her Legacy is anchored in social media technology to enable you to reach and connect with your target audiences and to tell your story.

Who Should Attend?

Women who are:

Entrepreneurs
Business Owners
In the Middle Years
Young Professionals
Reinventing a New Career
Executives
Service Professionals
Community Volunteers
Community Leaders
International Careers
College Students

Description

Own Your Legacy is the first step towards distinguishing the vision and voice of your legacy far above the crowd.

It provides a way to claim both your uniqueness and the niche market that is most suited for your legacy.

This module will guide you through an internal reflection process that will have you examine yourself Inside and Out.

The final output will be the development of a “Legacy Profile” and a “Legacy Mission and Vision Statement”, which will serve as one of your strategic Legacy Guides. In the process, your actions, decisions, and deeds will begin to align with your future legacy. The result builds success-confidence and capacity for you to operate at your maximum potential.

Personal Benefits

Increase Self-Understanding and Success-Confidence
Operate Authentically
Stay focused and sustain clarity
Sharpen your organizational skills
Be decisive
Think strategic
Capitalize on your strengths and weaknesses
Sharpen your creative skills
Improver decision making

Outcomes

Understand the true meaning of Legacy.
Learn the difference between Personal and Legacy branding.
Explore core principles of your Legacy.
Discover your Legacy DNA orientation and how you respond to: relationships, creativity, processing information, generating energy, and power.
Define your Legacy Mission and Vision.
Explore yourself from multiple prisms
Write your Legacy Profile and Legacy Story.

The tools you develop in Own Your Legacy will also be used in Module’s 2 and 3 of Her Legacy Personal Branding program.

Program Description

Now that you have your Legacy Vision and Mission, you must begin to master the tools to communicate it effectively. This module will guide you through the process of crafting a central message to the world and build your Legacy Brand. This central theme brings your uniqueness to life and integrates all future communications.

Telling your Legacy Story, knowing your Mission and Vision, applying your Legacy Brand Profile and Legacy DNA Analysis are all necessary to effectively fulfill your Legacy Promise.

Marketplace Benefits

Differentiate yourself from others
Attract the right clients and customers
Create a positive Image
Show the best of who you are and what you have
Establish yourself as an expert
Gain visibility

Program Outcomes

Discover your perfect legacy brand identity

Match qualified audiences that fit your Legacy Profile and Legacy Identity.
Align your target audience with your legacy profile.
Know your competition
Determine your differentiation and your niche
Write a Legacy Positioning Statement
Write your Legacy Promise
Prepare to take your legacy brand public
Identify your brand colors, font, and tagline
Learn to pitch your story in 30 seconds

Description

This Module provides you with information and strategies about how to master the traditional communication tools to promote your Legacy Brand. These tools will show you how to get your point across consistently across multiple social media platforms.

Business & Professional Benefits

Generate brand equity for your business
Control your brand ecosystem–social media integration
Achieve organizational alignment
Maintain consistency and continuity
Achieve strategic alignment

Program Outcomes

Write a Legacy Plan
Produce a Legacy Resume, Bio, and Cover letter
Understand how to create effective legacy presentations and articles
Learn why you want to appeal to the public in speeches and television
Communicate your legacy brand using social media tools
Build your Legacy Ecosystem
Understand the social media tools best suited for your legacy: LinkedIn, Facebook, Twitter, Blogging and others
Manage your reputation online

Considered the legacy personal branding expert for women, Dr. Melody is a sought-after speaker on legacy education, cultivation, documentation, branding, and launching, and an advocate for promoting the legacy of extraordinary women. Combining more than twenty-years of corporate branding, marketing, business, and entrepreneurship experiences with a passion for developing women leaders, Dr. Melody founded Legacy Women Institute International. She is also the founder of You Rock, Inc. a talent development organization, and The Market Access Company, helping organizations access their markets.

She is a pioneer of the Legacy Women Movement, which is dedicated to accelerating women’s leadership for a more gender balanced approach to solving world problems. Her mission is to promote the legacy of extraordinary women, past and resent. She is the global leader in legacy personal branding for women. A true thought-leader, Dr. Melody engages deep level thinking that inspires, motivates, and captivates audiences worldwide.