News Release

Embracing Your Brand, Dr. Melody Cofield, RWN Summit Panel Speaker

Rochester, NY–OCT 26, 2012 — Legacy Women Institute International, a social entrepreneur enterprise dedicated to documenting, branding, and marketing the legacy and leadership of extraordinary women, attended the 2012 Rochester Women’s Network Summit in Rochester, NY.

Dr. Melody Cofield, Executive Director and invited panelist, shared in the discussion on the topic “Embracing Your Brand” at 9:00 AM, Pacific Time, at Nazareth College hosted by the Rochester Women’s Network. This year’s theme is “You Are Your Own Brand”.

“Personal and entrepreneurial branding particularly from the lens of one’s legacy brings enormous focus, clarity, and resourcefulness to the everyday life of an entrepreneur” says Dr. Melody Cofield. “As women entrepreneurs and business leaders, building and keeping your brand relevant and current is essential. Whether you are self-employed, have a job, or are unemployed- personal branding makes a huge difference.”

The panel discussed why embracing your brand is a necessity today. According to the panelists, everyone needs a brand; from individuals to Fortune 500 companies. Your personal and organization’s brand is beyond the logo; it resides within the experiences and perceptions of everyone you interact with daily. During the question and answer panel discussion, learn how to keep your brand fresh while staying true to your core values. Participants learned why it’s important to train your staff to value and reflect your brand message by marketing from the inside out.  They also learned how to balance your company’s brand while still retaining your own clear voice and influence with colleagues. The discussion also explored how to develop a cohesive image and professional brand across the many web applications.

Other panelists included Sue Butler and Rosi Statt and was facilitated by Miranda Wilcox.

About Legacy Women Institute International

Founded in 2011, Legacy Women Institute International is a social enterprise dedicated to documenting, branding, and marketing the legacy leadership of women. Services are targeted for progressive women making a difference from different cultures, stages , and ages of legacy development seeking to: monetize their passion and purpose, develop a well-defined legacy brand strategy, launch and market their legacy brand, optimize their legacy to serve as a role model for others, and support, mentor and help other women make their legacy dream come true.

EDITORIAL NOTE: For more highlights on personal and organizational branding, please visit our website at www.legacywoman.org, our Facebook (legacywomensconference) and twitter (legacywomenrock)