A Woman’s Guide to Owning, Branding, and Launching Her Legacy
Why Her Legacy?
Capitalize on Your Full Potential
As a women, you represent over half the population and yet, women occupy less than 6% of senior executive positions and less than 20% of managerial positions. Consequently, women are unable to participate fully in decisions that shape their lives and the lives of future generations. This means that communities and countries worldwide are unable to capitalize on the full potential of over half their societies.
Make a Difference
The term Legacy typically refers to physical or monetary assets. Her Legacy defines it as the positive contribution women make to society, particularly when the contribution enables members of society to operate at maximum potential. This creative contribution and perspective of women is needed more than ever to solve problems both locally and globally. History has shown that the actions of just one woman can have an enormous ripple effect on the lives of hundreds perhaps millions of people.
Tell Your Story
Regardless of stage or age, women need their voices heard. Research shows that most women will experience multiple careers during her lifetime. However, without deliberate intent, legacy goals can quickly get lost in the shuffle, dissipate over time, or even disappear all together. Her Legacy focuses on establishing a legacy brand that responds to two most important essential questions: What will my legacy be? And, How will my legacy stand out above the crowd? Her Legacy will guide you through a process to craft the journey, chart the roadmap, and connect you to the social networks you need to secure your legacy future.
Whether you are a woman business owner, entrepreneur, employee, student, volunteer, or retired—organizing your life-work and keeping yourself relevant and current is essential for all women who want to make a difference and live an extraordinary life doing what you love.
© 2013 Dr. Melody Cofield All Rights Reserved
There are Over Seven Billion People in the World.
How Will Your Legacy Stand Out?
This three-part process program is designed for the progressive woman who seeks to make a BIG difference while living her dream and leaving a positive mark on the world. The complete Her Legacy Personal Branding program is comprised of three integrated connecting modules:
Program Module Description
Own Your Legacy
Over your lifetime, you will spend time and attention on seven key areas: faith, relationships, livelihood, education, contribution, fitness and leisure. How you apply your time and attention in each of these areas, influences the quality of your legacy and the difference you make. Own Your Legacy is the first step towards distinguishing the vision and voice of your legacy that will reach far above the crowd. It provides a way to claim both your uniqueness, what makes you special, and the niche market that is most suited for you and your legacy.
Brand Your Legacy
Securing your Legacy Brand is the second step toward achieving the visibility you need to be heard above the crowd. Your birth certificate celebrated the creation of your first personal brand and continues to serve as your mark of distinction. Without establishing and managing your Legacy Brand and “saying” who you are, you are at the mercy of letting someone else convey whatever “brand” they want for you. In today’s environment, every woman should establish and maintain her personal brand.
Launch Your Legacy
Launch Your Legacy is all about getting your ideas and your Legacy Plan out so that you can reach your audience; become a known and trusted expert; present a clear, consistent, and constant message; and stay ever-present in the minds of your target audience.
The good news is that with the advent of social media technology, branding yourself, your business and your talent is more accessible than ever. Her Legacy is anchored in social media technology to enable you to reach and connect with your target audiences and to tell your story.
Who Should Attend?
Women who are:
- Business Owners
- In the Middle Years
- Young Professionals
- Reinventing a New Career
- Service Professionals
- Community Volunteers
- Community Leaders
- International Careers
- College Students
Register for each or all of the Her Legacy Branding programs.
HerLegacyBranding.com © 2013 Dr. Melody Cofield All Rights Reserved
Considered the legacy personal branding expert for women, Dr. Melody is a sought-after speaker on legacy education, cultivation, documentation, branding, and launching, and an advocate for promoting the legacy of extraordinary women. Combining more than twenty-years of corporate branding, marketing, business, and entrepreneurship experiences with a passion for developing women leaders, Dr. Melody founded Legacy Women Institute International. She is also the founder of You Rock, Inc. a talent development organization, and The Market Access Company, helping organizations access their markets.
She is a pioneer of the Legacy Women Movement, which is dedicated to accelerating women’s leadership for a more gender balanced approach to solving world problems. Her mission is to promote the legacy of extraordinary women, past and resent. She is the global leader in legacy personal branding for women. A true thought-leader, Dr. Melody engages deep level thinking that inspires, motivates, and captivates audiences worldwide.
Special guest speakers will be invited to share their insights and expertise to enhance your learning and will be posted here as they are confirmed.